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Shared from Saga · AI signal
Operating modelRelevance · high2026-07-21
RSM US·5 min read

Enterprise AI consulting pivots from experimentation to execution

Professional ServicesFinancial ServicesManufacturingRetailTechnology

RSM’s July 2026 Middle Market AI Survey finds 73% of North American mid‑market firms already using generative AI, with growing investment but uneven enterprise‑wide impact. Many organizations report value from isolated use cases yet struggle to translate pilots into scaled transformation.

Why it matters for leaders
As a technology advisor, this is a signal that boards now expect consulting partners to turn scattered generative AI pilots into governed, end‑to‑end transformations. Your first AI MVP should be framed less as a demo of model capability and more as a blueprint for repeatable value creation across similar business units and clients.
Opportunity signal

Position your consulting practice to own ‘AI value realization’ for mid‑market clients by packaging an MVP offer that starts with one high‑impact workflow, but includes a clear path to scale across regions and functions using the same architecture, data patterns, and controls.

high
Risk signal

If you continue to sell isolated proof‑of‑concepts, clients will perceive AI as incremental tooling rather than strategic change—and will turn to competitors who arrive with opinionated roadmaps, reference architectures, and governance patterns for scaling.

medium
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