Certinia expands Veda AI to a “System of Action” for services firms

Professional ServicesTechnology

Certinia has launched the largest expansion of its Veda AI suite, positioning it as a “System of Action” for services businesses, spanning sales, delivery, and financials. The launch is backed by a 2026 Global Service Dynamics Report showing that although 98% of services and IT leaders have deployed AI, only 20% say it has exceeded expectations.

Why it matters for leaders

For a professional services consultant, this is a concrete signal that clients are trying to wire AI through the entire quote‑to‑cash chain but are failing to see returns. It opens room for advisory-led MVPs that sit on top of or alongside platforms like Certinia to close the expectation gap with targeted, governed use cases rather than another generic copilot.

Opportunity signal

Design a first AI MVP around one broken junction in the client lifecycle (e.g., proposal quality vs. margin leakage in delivery) that can plug into existing PSA and ERP stacks like Certinia, with measurable uplift in win rate or margin within one or two quarters.

high

Risk signal

Clients may be pushed into AI-heavy platform rollouts without clear governance or value measurement, leaving consulting advisors on the hook for outcomes they cannot evidence.

medium

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Certinia expands Veda AI to a “System of Action” for services firms

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